Benefits of IPTV: why you should switch to IPTV technology

Sometimes there is a confusion between IPTV and Internet TV, since both terms are used interchangeably to talk about Television over the Internet. Although it is true that both refer to the same idea, we can find different points that differentiate them, since while Internet TV suggests the use of the Internet for the transmission of Video content, being a less controlled environment, in which the Access is more open, IPTV, on the other hand, uses dedicated private networks to bring content to the end user, in a more closed environment in which the provider controls the entire process.

IPTV refers to an environment much more similar to those traditionally known as satellite or cable TV, using its own networks controlled by the telecommunication operator, being not accessible to any Internet user, being limited in fixed geographical areas.

The control that the operator has of the entire process allows monitoring the quality of the broadcast signal, the supply of content and how it is accessed, which makes the difference with the Internet TV environment even more important. In this sense, the operator guarantees a quality signal as well as a minimum bandwidth to offer the service without problems of cuts, pixelation, etc. Although it is true that this guarantee represents a large investment in the network infrastructure used.

The operator through its own closed network infrastructure has complete control over what it offers to the user, allowing greater interaction thanks to the return channel through which the operator can communicate with the client in real time to offer different services that can be otherwise it would not be possible (VoD, audience measurement, generation of channels on demand).

The main difference in the Internet television model is that the content is broadcast from the service provider to the end user through the Internet, which means that there is no control over the network in which it is transmitted. Internet TV is an open environment in which anyone can generate content and make it available to the end user, and in which there are no geographical limitations so that content can be accessible from anywhere in the world. In this sense, any device could be prepared to receive content, but the reality is that Internet TV systems reach homes through the PC, limiting the range of potential viewers and therefore the end market. In some cases, it is necessary to use specific software depending on the Internet TV Portal that we are accessing.

In conclusion, Internet TV and IPTV use the same technology, but their business and deployment models are radically different. What is clear is that the Internet is managing to change the TV market, with the appearance, each time, of more websites that offer access to broadcasts from different channels such as:

US TV Now ( – It is a free software that allows us access to the broadcast of some free channels, in the USA and that will gradually increase with more channels.

Players Klub IPTV ( – This website offers access to videos and broadcasts from TV networks such as CBS, FOX.

Joost – With one year of life, this proposal does not offer traditional TV broadcasts, but stores broadcast content to be able to watch them later. Joost will end up being a huge TV database.

Freetube – Responds to the full definition of Internet Television offering direct access to a series of TV channels, classified by subject areas.

The main advantages of IPTV:

• Cost-effective – IPTV uses your existing IP network, televisions, PCs and AV displays without the need for a full-fledged air / satellite signal distribution system in the building or on campus, which significantly reduces costs. investment with greater potential for a high ROI

• Flexible – IPTV allows for the addition of new TV or radio sources and new users wherever there is a network connection, without degrading the image, allowing network expansion faster and at lower cost

• Centralized recording channels, automatically available for playback and for more options

• Rapid deployment – the flexibility and manageability of IPTV enables rapid deployment of new TV, video and broadband services across the organization to effectively respond to needs and opportunities

• Avoid expensive bandwidth – IPTV Multicast technology optimizes bandwidth usage

• Broad access control – Tight control of access to content by users or groups increases security and regulatory compliance • Streams content beyond the LAN cable – recent technological advancements allow mobile consumers to stay up to date with the latest news, recent events and receive their favorite channels on the device of their choice, wherever they are.

• Emphasis on user experience – IPTV frees AV experts from mundane wiring problems to focus on their competence: user experience from source to screen eg, content creation, digital signage, design of meeting room or corporate studio screen systems, etc.

• Lower management costs – IPTV allows AV distribution to be controlled by IT for lower management costs and more efficiency in LAN bandwidth management by broadcasting each channel only once on the network, regardless of the number of spectators, rather than on the Internet

• Greater security – with IPTV systems all Internet access to the broadcast content can be blocked at the firewall for greater security and regulatory compliance

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